![]() Temporary server or DNS outages can affect delivery for everybody on a given domain. People may sign up with a group alias, and then one of the addresses in that group bounces. People change jobs, and email addresses become inactive. Of course, even if you’re generally able to achieve great delivery, bounce handling introduces more variability to delivery. If you’re not familiar with domain authentication, don’t worry, we’ll address it in-depth later. Even then, it’s incredibly easy to get the DNS entries incorrect. We’ll address tools help automate this later in the guide.Īdding domain authentication in the form of DKIM, SPF, and DMARC can be difficult and confusing, or, depending on the size of your company, getting access or approval for DNS changes can be cumbersome or impossible. These aren’t perfect, but it’s the best available proxy for understanding delivery to the various inbox providers. So you’d have to settle for sending regular tests to seed accounts that you have the ability to test. Inbox rates and delivery speeds can’t be directly measured either. Open rates can give you a rough approximation, but since they rely on tracking pixels, which can easily be blocked, it’s an incomplete picture. And inbox providers can’t share their “secret sauce” because it would immediately be exploited by spammers. What might get classified as spam by Outlook could go straight to the inbox in Gmail. The second biggest challenge is that every ISP plays by their own rules. So right out off the gate, the best insights we can hope for are simply proxies or estimations of performance. The biggest underlying challenge with monitoring email is that it’s literally impossible to log in to every recipient’s inbox and check to see if they received the email. So let’s explore some of the challenges facing email monitoring and reporting, and then we can look at the available tools and tactics that can work within the challenges and constraints to give you a more informed view of your transactional email. With email, the tools are less well-known and a little more difficult to use effectively. With your application, there are countless performance monitoring tools to provide insights into front-end, back-end, database, errors, and much more. To some degree, email has traditionally been a second-class citizen because it’s more difficult to monitor and understand how well you’re doing. Then you’ll be well on your way to being a transactional email pro in no time. We’ll also talk about handling delivery edge cases gracefully, crafting great email content, and the key pieces of infrastructure you’ll want in place for sending email and monitoring delivery. We’ll address the difference between transactional and bulk emails and how and why to use email authentication. We’re going to dive into an end-to-end analysis of everything you need to bring your transactional email up-to-snuff with the rest of your web application. ![]() With modern email service providers, it’s easier than ever to create a first-class transactional email experience for your users, but, for most of us, the challenge lies in the fact that you don’t know what you don’t know. This guide will help you make sure that you haven’t overlooked anything and aren’t unwittingly doing something wrong that could be hurting your delivery or user experience for your recipients.Īny application with user-authentication can’t exist without email, yet, email doesn’t always get the attention it deserves. If you’re sending transactional email for your application, you’ve probably got the basics down, but you may be missing out on some of the more advanced best practices without even knowing it. ![]()
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